Proposal template
Sales One-Pager Template
Most deals are decided in meetings you're not in. The one-pager is what your champion forwards into them, so it has one job: make the case in ninety seconds to someone who wasn't on the call. This template holds it to one idea per section, a single proof point, and a single next step. Everything is compact on purpose.
Why Northwind Logistics should move now
A one-page summary for the Northwind Logistics team, from Northstar Software.
In one page
Northwind Logistics is spending time and money on work that should run itself. Northstar Software automates it, connects the tools the team already uses, and gives leadership a live view of results, with a pilot team live inside two weeks.
What changes
Less manual work
Routine steps run as workflows, so people spend their time on judgment calls.
One place for the truth
Data and process together, synced with the systems you already run.
Answers without the scramble
Dashboards built around the questions leadership actually asks.
It's working for teams like yours
[Their situation in one sentence.]
[What was rolled out, in one sentence.]
The ask
- 1
A 30-minute working session
With the stakeholders who'd own the rollout.
- 2
A priced proposal
Scoped to your team within two days of that session.
- 3
Pilot
One team live inside two weeks of a yes.
Alex Rivera · alex@northstar.example
A live render of this template with a sample deal — not a mockup. Your version uses your brand, pricing, and proof.
Who this template is for
- Post-demo leave-behinds while interest is fresh
- Champion enablement before a committee or budget meeting
- The executive summary for the people who won't read the proposal
Deck'd condenses the deal into this format automatically: the headline numbers from the proposal, the three outcomes from your discovery notes, the best-matched proof from your library. Same deal record as the deck and the proposal, so the story doesn't drift.
What's inside
The sections, and the job each one does
Cover
Quiet and compact. Their name in the title, your name small.
In one page
Three headline numbers first, then two sentences: their situation, what you do about it, how fast.
What changes
Three columns, one outcome each. If it doesn't fit in two lines, it doesn't belong on a one-pager.
One proof point
A single case study on a dark band: a customer like them, a result they want, no quote needed.
The ask
A specific next step with a date-shaped commitment, and one button.
FAQ
- What goes on a sales one-pager?
- The buyer's problem in their words, what changes if they choose you, one credible proof point, and a single ask. Leave out the company history, the full feature list, and anything the reader already knows.
- How long should it be?
- One screen on a phone, one page in print. This template enforces that with compact spacing and a hard limit of one idea per section.
- One-pager or proposal?
- Both, at different moments. The one-pager goes out early and gets forwarded; the proposal comes when pricing is on the table. In Deck'd they generate from the same deal so they agree with each other.
Templates are the start, not the point
Your deal writes the rest.
Join the waitlist and Deck'd will draft this template for one of your real deals — your brand, your pricing, your proof.