AI proposal generator
An AI proposal generator that doesn't need the prompt.
Most AI proposal generators write generic text from a form. Deck'd writes from your actual deal — CRM data, contacts, and what the buyer said on the call — and delivers a designed proposal, not a draft to fix.
The deal context Deck'd starts from
“Manual reporting takes ~6 hrs a week.”
Granola · Discovery call, today 2:03 PM
Northwind Logistics — $48,000, 25 vs 100 seats, decision by end of quarter.
HubSpot · Deal record
Case study: 42% less manual effort — approved proof, never invented.
Your sales content
A plan to help Northwind Logistics move faster
Prepared exclusively for Northwind Logistics by Northstar Software.
Executive summary
Northwind Logistics is at a point where the current way of working is starting to cost more than it saves: in time, in missed opportunities, and in the effort it takes to keep everything moving.
This proposal outlines how Northstar Software will help your team get there faster: a focused rollout, measurable outcomes in the first 90 days, and pricing that scales with the value you see.
Where Northwind Logistics is today
From our conversations, three things stood out.
- 01
Too much manual work
Your team spends hours each week on tasks that should be automatic. That time could go toward growth.
- 02
Fragmented tools
Information lives in several places, so decisions take longer and context gets lost between teams.
- 03
Hard to see what's working
Without a clear view of results, it's difficult to double down on what drives outcomes.
How Northstar Software will help
A single platform for the work, tuned to how Northwind Logistics operates.
Automate the routine
Replace repetitive steps with workflows that run themselves, so your team focuses on judgment calls.
One source of truth
Bring your data and processes together, with the integrations your team already relies on.
Clear, live visibility
Dashboards that answer the questions leadership actually asks, without a weekly reporting scramble.
Support that scales with you
Onboarding, training, and a named success partner from day one.
What it looks like
Built for the way your team already works
[Two or three sentences on what the day-one experience is like: what people see, what happens automatically, why adoption doesn't need a change-management project.]
Proof it works
[The situation they were in. Ideally the same problem this prospect has.]
[What you rolled out and how, in one or two sentences.]
“[A short quote from the customer about the result or the experience.]”
Investment
Two ways to start. Both include onboarding, training, and your dedicated success partner.
Growth
Everything your team needs to get going.
- Platform - Growth planUp to 25 seats$1,200/mo
- Onboarding & trainingKickoff, configuration, 2 training sessions$2,500
- Premium support · 4-hour response SLA+$300/mo
Scale
For teams rolling out across the organization.
- Platform - Scale planUp to 100 seats, SSO, advanced reporting$3,200/mo
- Onboarding & trainingKickoff, configuration, unlimited sessions in first 60 days$4,000
- Premium support1-hour response SLA, named engineerIncluded
- Discount (10%)−$720
Pricing valid for 30 days from the date above. Annual prepay available on request.
From signature to value
A phased plan so your team sees results early and often.
- Week 1
Kickoff & setup
Goals, success metrics, admin setup, integrations connected.
- Weeks 2–4
Pilot
One team live on the highest-value workflow. Weekly check-ins.
- Weeks 5–10
Rollout
Expand team by team, training as we go. First outcomes reviewed.
- Ongoing
Optimize
Quarterly reviews against the metrics we set together.
Your team at Northstar Software
The people who'll be in the room with you.
Alex Rivera
Your primary point of contact through the evaluation and beyond.
Next steps
Here's how we get started.
- 1
Confirm the package
Reply to this proposal or use the button below.
- 2
Kickoff call
We'll schedule a 45-minute kickoff within 5 business days.
- 3
Go live
Your pilot team is up and running by the end of week 2.
Questions? Reach Alex Rivera at alex@northstar.example.
Terms
This proposal is valid for 30 days. Subscription fees are billed monthly in advance unless otherwise agreed; one-time fees are invoiced at signature. Either party may terminate with 30 days' written notice at the end of the current term. Full terms of service apply.
The inputs above generated the proposal below. A live render for a sample deal, not a mockup.
Not all AI generators are the same
Generic AI writes about a deal. Deck'd writes from one.
| Generic AI generators | Deck'd | |
|---|---|---|
| What the AI knows | Whatever you type into a form | Your CRM deal, contacts, notes, pricing & proof library |
| Personalization | You, editing the draft afterwards | Written for this prospect from the start |
| Facts & case studies | Invented unless you police them | Only your approved proof — nothing made up |
| Output | A wall of text to paste somewhere | A designed, on-brand document |
| Delivery | Copy, paste, format, attach | Trackable link + pixel-perfect PDF |
Drafting in ChatGPT instead? See the full Deck'd vs ChatGPT breakdown.
How it works
The deal is the prompt.
Pick the deal
From HubSpot — or enter the company, contact, and context manually. No integration required.
The context loads
Deal data, discovery notes, your pricing catalog, brand kit, and approved proof library come together.
AI writes & designs
A complete proposal — summary, approach, pricing, proof, next steps — laid out in your brand, in about a minute.
Review & send
Edit anything, or ask for changes in plain English. Send as a trackable link with a matching PDF.
Why you can send it
Generated doesn't have to mean generic — or invented.
The reason most teams don't send AI-generated proposals is trust: the copy sounds like everyone's, and the “case studies” might not exist. Deck'd fixes both by construction.
The AI can only cite case studies, testimonials, and stats from your approved library. No proof for a claim? It doesn't make the claim.
Your messaging, templates, and brand kit shape every draft — so it reads like your best rep wrote it, not like AI filler.
The same engine generates sales decks and one-pagers from the same deal — so the pitch, the proposal, and the leave-behind tell one story.
AI proposal generator FAQ
- What is an AI proposal generator?
- A tool that uses AI to draft a business or sales proposal for you. Most of them are text generators: you describe the project in a form, they produce generic proposal copy you still have to fact-check, personalize, and design. Deck'd is the deal-aware kind: it writes from your actual CRM deal and meeting notes, and outputs a designed, trackable document.
- What's wrong with generic AI proposal generators?
- Three things: they only know what you type in, so personalization is on you; they invent plausible-sounding claims and case studies; and they output text, not a document — the design, pricing tables, and delivery are still your job. They're fine for a starting paragraph. They don't produce something you'd send.
- How does Deck'd generate a proposal?
- Pick a deal (from HubSpot, or entered manually) and choose 'proposal'. Deck'd combines the company, contacts, and deal data with your meeting notes, then writes the executive summary, challenges, approach, pricing framing, and next steps for that prospect — laid out in your brand, citing only proof from your approved library. You review, edit, and send as a trackable link plus a matching PDF.
- Can it generate proposals for my industry?
- Deck'd is built for B2B sales teams — SaaS, agencies, consulting, and professional services are the sweet spot. Because content is driven by your deal and your library rather than canned industry templates, the output reflects how your business actually sells.
- Is there a free AI proposal generator I can try?
- Deck'd is in early access — join the waitlist and we'll show you a proposal generated from one of your real deals. A free try-it-now generator is on our roadmap.
See it on a real deal
Generate a proposal you'd actually send.
Join the waitlist and we'll build one from your own deal — your CRM, your notes, your brand, your proof.