Sales deck template
Capabilities Deck Template
The capabilities deck is the one that gets forwarded before anyone's met you, so it has to do the introduction without you. This version keeps it to eight slides: who you are in three numbers, what you do in four moves, who it's for, one piece of work, one quote, how an engagement runs, and the ask. Brand-forward, because here the brand is the product.
A live render of this template with a sample deal — not a mockup. Your version uses your brand, pricing, and proof.
Who this template is for
- First touches, intros, and referrals where the deck travels ahead of you
- Agencies, consultancies, and vendors who get asked 'can you send us something?'
- Replacing the 40-slide company overview nobody finishes
Deck'd tailors even the credentials deck: the 'who it's for' slide leads with the prospect's segment, the case study is the closest match from your library, and the ask references what you know about their situation from the CRM.
What's inside
The slides, and the job each one does
Cover
Glow gradient with a soft blob wash; your name as the eyebrow, prepared for them.
Who we are
Three numbers that establish you (founded, customers, retention), then two sentences.
What we do
Four capabilities as a grid. Outcomes, not features.
Who it's for
Three segments in three columns, each with the problem you solve for them.
Selected work & what customers say
One case study on a brand band, then one quote on an accent wash.
How engagements run
A four-phase strip from discovery to partnership, so the buyer can picture working with you.
Let's talk
A conversation, a tailored walkthrough, a pilot scope. One button.
FAQ
- What is a capabilities deck?
- A short introduction to your company for people who haven't met you: what you do, who for, proof, and how to start. It travels by forward, so it has to stand alone.
- How is it different from a sales deck?
- A sales deck is built around one customer's problem after discovery. A capabilities deck comes before discovery, so it introduces you while still pointing at the buyer's world.
- How many slides?
- Eight. If someone wants the long version, they'll ask for a meeting, which is the goal.
Templates are the start, not the point
Your deal writes the rest.
Join the waitlist and Deck'd will draft this template for one of your real deals — your brand, your pricing, your proof.