Sales deck template

Proposal Presentation Template

The written proposal is for reading; this deck is for the room where the decision gets made. It opens with the recommendation instead of building to it, puts the two options side by side, states the investment as plain numbers, and names the risks before anyone else does. Eight slides, because the committee has twenty minutes.

deckd.ai/p/northwind-decision
Northstar Software
Proposal

Northwind: Platform rollout

Prepared for
Dana Whitfield, VP Operations · Northwind Logistics
Prepared by
Alex Rivera · Northstar Software

The recommendation, the options, and what happens next.

August 22, 2026
01

Where we landed

30 days
First measurable win
90 days
Every team live
$48,000
Year-one investment

After three conversations and a pilot scope review, we recommend the Scale plan: every team on one platform inside 90 days, with the first measurable win in 30.

02

What this solves

A day a week on reporting

Becomes an hour, automatically.

Three versions of the truth

Become one, synced with your systems.

Decisions waiting on data

Become same-day answers.

03

Two ways to start

GrowthScale
Recommended
SeatsUp to 25Up to 100
Single sign-on
Advanced reporting
Support4-hour SLA1-hour SLA, named engineer
04

Investment

Annual, all-in. Onboarding included in both.

$14,400
Growth
per year, up to 25 seats
$34,560
Scale, recommended
per year, up to 100 seats, 10% off
$0
Integrations & SSO
included, never extra
05

Rollout

01
Week 1

Kickoff

Goals, admins, integrations connected.

02
Weeks 2–4

Pilot

One team live. First win measured.

03
Weeks 5–10

Rollout

Every team, trained as we go.

04
Week 12

Review

Results vs. the goals we set today.

06

Risks, and how we handle them

  1. Adoption

    Pilot with the team that wants it most; expand on their pull.

  2. Security review

    Questionnaire answered and SOC 2 report shared before kickoff.

  3. Integration gaps

    Named engineer on your account through week 4.

07

The decision

  1. 1

    Choose a plan

    Today, or by September 30, 2026 to hold pricing.

  2. 2

    Order form

    Sent the same day for signature.

  3. 3

    Kickoff

    Within five business days of signature.

Confirm the plan

Alex Rivera · alex@northstar.example

Northstar SoftwareMade with Deckd

A live render of this template with a sample deal — not a mockup. Your version uses your brand, pricing, and proof.

Who this template is for

  • Presenting the proposal to a buying committee or executive sponsor
  • Deals with two options where you want to steer the choice
  • Anyone who has watched a decision meeting derail on a risk nobody pre-empted
Where the AI comes in

Deck'd builds this deck from the same deal as the written proposal: same options, same numbers, same rollout. The risks slide is drafted from objections in your call notes, so it answers the ones this committee will actually raise.

What's inside

The slides, and the job each one does

01

Where we landed

The recommendation first, with three numbers: first win, full rollout, year-one investment.

02

What this solves

Three before-and-after cards. Short, because they've heard the long version.

03

Two ways to start

A comparison matrix, recommended option highlighted. The decision becomes 'which', not 'whether'.

04

Investment

Three numbers on a brand band. No table to squint at in a meeting.

05

Rollout

Four phases ending in a review against the goals set today.

06

Risks, and how we handle them

Adoption, security, integration: named and answered before they're raised.

07

The decision

Choose, order form, kickoff, with the date that holds pricing.

FAQ

Should I present the proposal or just send it?
Both. Send the document for the readers; present this deck to the deciders. The document carries the detail; the deck carries the decision.
How do I handle two options in a presentation?
Side by side, recommended option highlighted, investment for each stated plainly. A matrix does in one slide what three pricing slides can't.
Why name the risks?
Because the committee will, and the version they raise is worse than the version you answer. Pre-empting adoption, security, and integration concerns is the difference between a decision and a 'let us circle back'.

Templates are the start, not the point

Your deal writes the rest.

Join the waitlist and Deck'd will draft this template for one of your real deals — your brand, your pricing, your proof.