Proposal template
Web Design Proposal Template
Website projects go sideways in the gaps — who writes the copy, how many revision rounds, what counts as a page, when 'done' is done. This template closes the gaps while still selling the work: a clear arc from discovery to launch, deliverables per phase, and pricing that maps to them. And because the proposal itself is a fast, polished web page, it demos the craft it's selling.
Juniper: Website redesign
Scope, timeline, and investment for Juniper Kitchen Co, prepared by Pixelframe Studio.
Overview
This statement of work describes the engagement between Pixelframe Studio and Juniper Kitchen Co: what we will deliver, when, what it costs, and how we will know it is done.
We've structured the work in phases so you see progress early and can adjust scope between milestones.
Objectives
What success looks like for Juniper Kitchen Co at the end of this engagement.
- 01
A site that sells wholesale
Turn Juniper Kitchen Co's site from a brochure into the first meeting with retail buyers.
- 02
Fast where it matters
Core Web Vitals in the green on mobile, where most of the traffic lands.
- 03
Editable without a developer
Marketing can update pages, products, and recipes without filing a ticket.
Scope & deliverables
Everything below is included. Anything not listed is out of scope (see Assumptions).
Discovery & architecture
Content audit, sitemap, and wireframes for the ~15-page site.
Design
Homepage plus five key templates, with two revision rounds included.
Build & CMS
Responsive build on a modern CMS with structured content for products and recipes.
Content migration & launch
Migration of existing content, QA, redirects, analytics, and launch.
Milestones
Dates assume kickoff within two weeks of signature.
- Weeks 1–2
Phase 1: Discovery
Interviews, audit, and plan. Milestone: plan approved by Juniper Kitchen Co.
- Weeks 3–6
Phase 2: Build
Implementation with weekly demos. Milestone: UAT sign-off.
- Weeks 7–8
Phase 3: Launch & handover
Go-live, training, documentation. Milestone: acceptance.
Assumptions & out of scope
Juniper Kitchen Co will provide timely access to systems, data, and stakeholders; a single decision-maker will be available for approvals within two business days.
Out of scope: anything not listed under Scope & deliverables, including new integrations, ongoing managed services after the support window, and third-party licence costs. Changes are handled through a short written change order with revised effort and dates.
Investment
Fixed fee per phase, invoiced at the start of each phase. Optional items are quoted separately.
Fixed-fee engagement
All three phases as scoped above.
- Phase 1: DiscoveryInterviews, audit, plan$6,000
- Phase 2: BuildImplementation, weekly demos, UAT$18,000
- Phase 3: Launch & handoverGo-live, training, docs, 30-day support$6,000
- Extended support · Monthly, after the included 30 days+$1,500/mo
Prices exclude taxes and third-party costs. Valid for 30 days.
Your team
Noah Kim
Engagement lead and your day-to-day contact.
Next steps
- 1
Approve this SOW
Reply to confirm, or use the button below.
- 2
Kickoff
We'll schedule kickoff within 5 business days of approval.
- 3
Phase 1 begins
Discovery interviews start the week after kickoff.
Questions? Noah Kim · noah@pixelframe.example
Acceptance & terms
Each phase is accepted when its milestone criteria are met; feedback not raised within five business days is deemed acceptance. Fees are invoiced per phase, net 15. Either party may terminate for convenience with 14 days' notice; work completed to date is billable. Master services terms apply.
A live render of this template with a sample deal — not a mockup. Your version uses your brand, pricing, and proof.
Who this template is for
- Web design studios and freelancers scoping site builds
- Redesigns where content migration is half the real work
- Anyone who's had a project stall on 'we thought that was included'
Deck'd drafts the goals from your discovery call, builds the scope from your standard phase structure, and keeps the proposal on-brand automatically — a live web document that loads fast and reads beautifully, which for a web studio is proof of work.
What's inside
The sections, and the job each one does
Project goals
What the new site needs to do — in business terms, not just aesthetics — so design decisions have a referee.
Scope: pages & features
The page inventory and functionality list. The single most dispute-preventing section in a web proposal.
Process & phases
Discovery → design → build → content → QA → launch, with what the client reviews at each gate and how many revision rounds are included.
Content & responsibilities
Who writes, who supplies assets, who approves — the dependencies that actually set the timeline.
Investment
Phased pricing tied to milestones, with hosting, maintenance, and extras as separate optional line items.
Timeline & next steps
Realistic dates with client review windows built in, ending on the kickoff step.
FAQ
- What should a web design proposal include?
- Project goals, a page and feature inventory, the process with revision rounds, content responsibilities, phased pricing, and a timeline with client review windows. Ambiguity in any of these becomes an argument later.
- How do I price a website project?
- By phase, tied to deliverables, with recurring items (hosting, maintenance) separated from the build. Optional line items let the client add scope explicitly instead of assuming it in.
- How many revision rounds should I include?
- State a number — two is common — and price additional rounds. The exact number matters less than it being written down; this template gives it a dedicated line.
Templates are the start, not the point
Your deal writes the rest.
Join the waitlist and Deck'd will draft this template for one of your real deals — your brand, your pricing, your proof.